The common trend in celebrities nowadays is to launch their fashion brand. And people are loving it! As fashion icons that often trend due to their peculiar styles, a good number of celebrities have ventured on into the business world to deliver their fashion ideals. If you are wondering who, here is a list of celebrity-owned beauty brands to shop at.
Table of Contents
Celebrity-owned Beauty Brands to Try this 2022
It wasn’t that common before but in recent years, we’ve seen tons of celebrities, famous singers, and influencers trying their take on the beauty industry and succeeding!
Makeup line Rare Beauty by actress and singer Selena Gomez launched at Sephora in 2020. The collection includes eye, lips, and face products, ranging from foundations, concealers, highlighters, and eyebrow pencils.
When world star Rihanna launched Fenty Beauty in 2017, the brand has garnered praise for its wide range of foundations and concealers. At the present, it is one of the most popular celebrity-owned beauty brands. Each product is available in 50 shades, from very fair neutral to very rich with neutral undertones.
JLo in her 50s is still turning heads with how amazingly beautiful she is with her youthful-looking skin. She is now out with formulas that might be the secret to her young skin. JLo Beauty was launched and released an incredible line of anti-aging products because the start firmly believes that “beauty has no expiration date.” The brand has products that you might need to start a skincare routine, like a cleanser, a moisturizer, and sunscreen.
Back in 2015, everyone went crazy for Kylie Jenner’s pouty lips. And so granting the wishes of her fans, Kylie launched Kylie Cosmetics, introducing her Matte Lip Kits, which includes a lip liner and matte liquid lipstick, designed to recreate her overlined and perfect pouty lips. Now, the brand has grown so much and has released products like concealer, powder, and eye and cheek products. In 2019, the young CEO started Kylie Skin and entered the skincare business and is still one of the most thriving celebrity-owned beauty brands in the market.
The “Stranger Things” superstar Millie Bobby Brown suddenly released Florence by Mills in 2019 which had her fans gasping in surprise. The actress catered the beauty line to her fellow teens with its pretty lavender packaging and “no-makeup makeup” products like skin tint and cream blush.
Kora Organics is all over Sephora’s website and Australian model Miranda Kerr is behind the fantastic brand. Kora Organics focused on organic skincare and you are assured that the products are certified by Ecocert Cosmos Organic, an international agri-food, forestry, textiles, and cosmetics certification company based in France. It was launched way back in 2009 and we must say, it’s a brand worth trying even in 2022.
Jessica Simpson is one of the OG actress-turned-entrepreneur when she launched her fashion business way back in 2006. The Jessica Simpson Collection is one of the first celebrity-owned beauty brands that cemented its name in the industry. It started as a shoe line and eventually expanded to clothing, sunglasses, handbags, accessories, and jewelry. In 2015, the company had $1 billion in revenue from big-time retailers like Macy’s, Nordstrom, and HSN.
Venturing off from the usual trendy apparel that most fashion icons would launch, Kate Hudson focused on activewear and athleisure with a mission to motivate and support women to lead healthy lifestyles. The line was insanely successful, featuring workout essentials like leggings and sneakers, and is one of the most popular brands for activewear. Famous stars like Kelly Rowland and Demi Lovato even collaborated with the brand. In 2018, it was reported that Fabletics would open up 75 more stores in the U.S. and overseas.
Elizabeth and James by Mary-Kate and Ashley Olsen
Alongside their amazing stint on the big screen, twins Mary-Kate and Ashley Olsen were also big names in the fashion world. The duo is CDFA-award-winning designers with their brand Elizabeth and James, named after younger siblings. The line features sweaters, dresses, tops, and pants that spice up a woman’s wardrobe.
Eva Longoria Collection by Eva Longoria
Eva Longoria has been sewing since she was a little girl so it’s no surprise that she decided to launch her clothing line. She released the Eva Longoria Collection at New York Fashion Week in 2017 with pieces that show comfort and class. Her designs are affordably-priced and versatile fashion pieces that every woman would love.
Candice Huffine made headlines as a plus-sized model but her influence didn’t stop at pictures alone. The model wants to inspire positivity in women around the world and started Day Won, a size-inclusive activewear brand that launched in 2017. Huffine also had a previous collaboration with Women’s Running magazine called Project Start which encourages women to get active. Day Won has t-shirts, leggings, and biker shorts available in sizes XS to 5X.